Parsec is an AI startup focused on improving the speed and efficiency of AI models. Inspired by the company’s emphasis on performance, we developed a visual identity centered around ideas of speed, space, and light. Gradients, stark black backgrounds, and luminous graphic elements give the brand a modern, interstellar quality while reflecting the technology behind it.

As the sole designer on the project, I worked closely with Parsec’s development team to build a cohesive brand identity across their website, digital presence, and conference booth experiences.