This project established a new visual direction for the annual Society for Animation Studies conference in Pittsburgh, PA. Working in collaboration with the Pittsburgh Children’s Museum, the identity brought multiple art, animation, and educational events together under one cohesive visual system.

Inspired by the Praxinoscope and the movement of pinwheels, we developed a playful graphic language that references the history of animation through a fresh, contemporary lens. Bold color, typography, and repeating forms extended across brochures, posters, the conference website, badges, signage, and other event materials, creating a flexible identity that connected every part of the conference.